Offline Direct Marketing for SEM support
August 25th, 2006
Yesterday I received a letter from an agency who offered me a free analysis of my Google Adwords account from one of their Adwords professionals.
The mailing was really personalised as it also contained a screenshot of an ad I recently ran for one of my projects. They probably just scanned and screenshotted various Adwords ads on Google and saved contact details from the landing pages or Alexa.
By the way the first three potential clients can win a raffle ticket.