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MarketingVOX - The Voice of Online Marketing (10 unread)

Google and the Case of the Exploding Ads

Posted: November 20th, 2008, 2:40pm CET

Ads are appearing across Google sites that have previously not supported advertising, prompting speculations about the company's seemingly immediate need to monetize search inventory. This week...
Industry Buzz & Snippets: 11/20/08

Posted: November 20th, 2008, 2:30pm CET

Ad Networks and Analytics: Real Time Content has launched its Personalized Video solution, which enables advertisers and publishers to deliver tailor video to customers in real-time. The technology...
1/5 of Marketers Send Emails After Users Unsubscribe

Posted: November 20th, 2008, 2:05pm CET

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return...
Google, P&G Conduct Labor-Swap

Posted: November 20th, 2008, 1:40pm CET

Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers. From January 2008, select...
Affiliates: Commission, Product & Brand Most Crucial

Posted: November 20th, 2008, 1:30pm CET

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted,...
MSFT to Pass on YHOO — But Search Might Do, Ballmer Says

Posted: November 20th, 2008, 11:15am CET

At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo." He added, however, that Microsoft remains "very open"...
Mobile Users Tolerate Ads for Lower Bill

Posted: November 20th, 2008, 11:00am CET

Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and...
'Hyper-local' CitySearch: Facebook-, Mobile-Friendly

Posted: November 20th, 2008, 10:40am CET

CitySearch now permits users narrow searches down for local merchants, all the way to the neighborhood level. The city-based directory and restaurant/retailer review site added thousands of...
Gift Card Spend Drops as Holiday Shoppers Chase Deals

Posted: November 20th, 2008, 10:30am CET

Shoppers' price-conscious mentality is taking a toll on the holiday season's most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion...
How-To: Using Social Media Strategically (Pt I)

Posted: November 19th, 2008, 3:40pm CET

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about...